Let’s face it: ranking higher on Google is the holy grail of content marketing. It’s the key to getting more traffic, more leads, and more sales. It’s also one of the main reasons content writing clients hire me.
That’s why today I’m sharing three expert strategies that will help your business rank higher on search engines and help you reach more of the right people, faster.
3 Expert Strategies for Ranking Higher on Google
- Create Killer Content
It’s no secret that content is queen when it comes to ranking higher on Google, but not just any content will do. You need to create killer content that’s optimized for search engines and engaging for your readers. Put another way, you need to align your business goals with the content your audience wants.
- Using keywords strategically, optimizing your headlines and meta descriptions, and building high-quality backlinks to your content. AI can be a helpful tool.
- AND remember the power of storytelling in your content. By crafting engaging stories that resonate with your audience, you create a connection that goes beyond keywords and algorithms.
- Leverage the Power of Local Search
If you’re a local business, leveraging the power of local search is essential for ranking higher on search engines. That means optimizing your website for local keywords and building high-quality local backlinks.
One way to do this is by creating local content that showcases your expertise in your industry and your knowledge of your local community. For example, if you’re a copywriter based in Vancouver (ahem), you could create a blog post about the best copywriting tips for businesses in Vancouver, BC.
Don’t forget about the power of local directories like Yelp and Google My Business. By claiming and optimizing your listing on these directories (including getting reviews from customers!) you can improve your local search rankings and make it easier for potential customers to find you.
- Get Social
Social media isn’t just a great way to connect with your audience–it’s also a powerful tool for ranking higher on search engines. By optimizing your social profiles, building a strong social media presence, and promoting your content on social media, you can improve your search engine rankings and drive more traffic to your website.
This is a service I offer all my website design clients and social media content writing clients and we review it every single month to make sure it’s performing as it should and in alignment with best practices.
That said, don’t just post your content on social media and call it a day. To truly leverage the power of social media, you need to engage with your audience, build relationships, and promote your content in a way that feels authentic and natural.
After all–social media isn’t traditional media. It’s social. So show up, and be social!
Ranking higher on search engines is a key goal for any business I’ve ever worked with–but it’s not always easy.
By creating killer content, leveraging the power of local search, and getting social on the social media, you can improve your search engine rankings, drive more traffic to your website, and get in front of the eyes and into the minds of your target audience.
Did one of these strategies resonate for you? It only takes a spark to light the fuse. It’s time to get started.
Ready to get started?
You have a story to tell…
Hi, I’m Kristy–a Vancouver copywriter and content creator who is passionate about creatively connecting brands with the right consumers and communities. My mission is to help you share yours. Click the button below and I’ll be thrilled to discuss how I can help you empower connections and drive conversions.