If you’re like me, your LinkedIn feed is brimming with articles and podcasts about the future of AI in marketing. As a copywriter myself, I have to admit this new technology is not only overwhelming, but a little frightening too. With advancements in artificial intelligence and machine learning, AI copywriting tools are revolutionizing the way content is created, distributed, and optimized for search engines. It has the potential to be a very exciting time! Welcome to the future.
In the golden age of digital marketing and search engine optimization, I truly believe content remains the queen bee. AI might be able to assemble a blog post or sales page copy in 30-seconds, but the success of that content–and a brand’s online presence–largely depends on the quality and relevance of said content.
AI Copywriting: The Future of Content Creation
In this article, I’ll explore the future of AI content marketing, how AI Writer can transform your content strategy and boost your SEO, as well as some best practices for integrating AI Writer into your marketing efforts.
AI copywriting tools are becoming increasingly sophisticated, capable of creating content that is not only grammatically sound but also engaging and relevant to your target audience.
Something I’ve recently come to not only accept, but embrace, is that AI in content marketing has several advantages over traditional content creation methods.
How an AI Writer Can Transform Your Content Strategy
Integrating AI Writer into your content strategy can have a significant impact on the efficiency and effectiveness of your content marketing efforts. Here are three key ways in which an AI Writer can transform your content strategy:
- Increased Content Production: an AI Writer can generate content quickly and efficiently, allowing you to produce a higher volume of content. But you’re going to need a human eye (and expertise) if you don’t want to sacrifice quality. Your real-life copywriter can work in tandem with AI to build a powerhouse of content that’s focused, meaningful, and effective. This enables you to maintain a consistent publishing schedule, which is essential for building an engaged audience, nurturing trust in the customer journey, and improving your search engine rankings. It can also help businesses stay ahead of the competition by consistently producing fresh, relevant content that appeals to both search engines and users (win x win x win).
- Enhanced Content Quality: AI copywriting tools can analyze vast amounts of data to create content that is tailored to your target audience’s interests and preferences. Paired with a human writer’s nuanced expertise, this ensures that your content is not only engaging but also relevant and valuable to your readers, increasing the likelihood that they will share it and engage with your brand.
- Streamlined Content Distribution: an AI Writer can automatically optimize your content for search engines and social media platforms, making it easier for you to distribute your content and reach your target audience. By automating the distribution process, you can save time and resources that can be invested in other aspects of your content marketing strategy.
How an AI Writer Can Boost Your SEO
SEO is at the top of almost every single one of my client’s content requests–they want to rank higher and faster on Google to get more eyes on their products and services.
An AI Writer can have a positive impact on your search engine optimization efforts in several ways:
- Keyword Optimization: AI copywriting tools can analyze keyword data and incorporate relevant keywords into your content without sacrificing readability. This ensures that your content is optimized for search engines and can rank higher in search results.
- Improved Readability and User Experience: an AI Writer can create content that is not only well-structured and grammatically correct but paired with the knowledge of a human writer, is incredibly engaging and easy to read. This leads to a better user experience, which can result in higher dwell time and lower bounce rates, both of which are important ranking factors for search engines.
- Consistent Content Publishing: As detailed earlier, an AI Writer can help you maintain a consistent publishing schedule, which is crucial for building your online presence and improving your search engine rankings. Consistently publishing fresh, relevant content signals to search engines that your website is a valuable resource for users.
How to Integrate an AI Writer into Your Content Strategy
I understand the apprehension around adopting a new technology; nobody likes change. But I believe the only way we win the war against the robot uprising is to join it.
Integrating an AI Writer into your content strategy is a surprisingly straightforward, and anxiety-free process.
- Define Your Content Goals and Target Audience: Before using an AI Writer, it’s important to have a clear understanding of your content marketing objectives and your target audience. This will help you create content that is aligned with your business goals and resonates with your readers.
- Choose the Right AI Copywriting Tool: There are several AI copywriting tools available in the market, each with its unique features and capabilities. Research and compare different tools to find the one that best meets your needs and budget.
- Optimize Your Content for SEO: While an AI Writer can create content that is optimized for search engines, it’s still important to make sure you have an in-house or freelance expert who can adhere to evolving SEO best practices, such as using relevant keywords, editing for flow and user experience, optimizing meta tags, and creating high-quality internal and backlinks.
- Measure and Analyze Your Content Performance: Regularly monitoring your content’s performance is essential for determining the success of your AI content marketing efforts. Use analytics tools to track metrics such as engagement, conversions, and search engine rankings, and adjust your strategy accordingly.
Best Practices for Using an AI Writer for Content Marketing
To get the most out of an AI Writer, consider the following best practices:
- Use AI Writer as a Starting Point: While AI copywriting tools can create high-quality content, it’s still essential to review and edit the generated content to ensure it aligns with your brand voice, tone, and messaging. This is where a human writer (like me) comes in.
- Combine an AI Writer with Human Creativity: an AI Writer can be a valuable tool for generating ideas and creating the foundation for your content, but it’s important to combine it with human creativity to produce content that is truly engaging. Think of AI tools as a springboard for your unique content.
- Test and Iterate: Experiment with different AI copywriting tools and techniques to find what works best for your content strategy. Continuously refine your approach based on the data and insights gathered from your content performance.
Measuring the Success of Your AI Content Marketing Efforts
To determine the success of your AI content marketing efforts, it’s essential to track key performance indicators (KPIs) that are aligned with your content goals.
Some common KPIs I consider when measuring the success of the content I create for clients are:
- Organic traffic: The number of users who visit your website through organic search results, and which pages are the most frequented.
- Social media engagement: The number of likes, comments, saves, and shares your content receives on social media platforms.
- Conversion rate: The percentage of users who take a desired action after engaging with your content, such as signing up for a newsletter, booking a call, or making a purchase.
- Time on page: The amount of time users spend on your website, which can indicate the level of engagement with your content.
- Bounce rate: The percentage of users who leave your website after viewing only one page, which can indicate the relevance and quality of your content.
By monitoring these KPIs, you can assess the effectiveness of your AI content marketing efforts and make data-driven decisions to improve your content strategy.
Conclusion – AI Writers: how AI tools can transform your content strategy & boost SEO
I’ll be honest: before I dug into AI Writer tools, they scared the crap out of me. I’ve since come around, and I’m confident you will too. AI Writers have the potential to revolutionize the way businesses create and optimize content, making it a valuable tool for businesses and content marketers (and freelance writers) looking to stay ahead of the competition.
By integrating an AI Writer into your content strategy, you can increase content production, improve content quality, and streamline content distribution, ultimately boosting your SEO and driving better results for your business.
Remember to follow best practices, measure your content performance, and adapt your strategy based on data and insights to ensure the success of your AI content marketing efforts.
…And may the robots be ever in our favour.
Ready to get started?
You have a story to tell…
Hi, I’m Kristy–a Vancouver copywriter & content creator who is passionate about creatively connecting brands with the right consumers and communities. My mission is to help you share yours. Click the button below and I’ll be thrilled to discuss how I can help you empower connections and drive conversions.