Get it Write: 5 Common Mistakes When Hiring a Copywriter
I’ve been a copywriter for over a decade and during that time I’ve heard the same tragic stories from potential clients who’ve had negative experiences hiring freelance writers. It sucks….
From Robotic to Real: Leveraging AI for Content Strategy
Attention all writers and content marketers: AI is coming for your job! Just kidding, but the rise of artificial intelligence (AI) in content writing is definitely changing the game. As…
From the Inside Out: 8 Ways to Foster Company Culture with Your Content
Imagine walking into a workplace where everyone is excited to be there, motivated to perform at their best, and genuinely invested in the company’s success. This is the magic of…
3 Expert Strategies for Ranking Higher on Google
Let’s face it: ranking higher on Google is the holy grail of content marketing. It’s the key to getting more traffic, more leads, and more sales. It’s also one of…
From Dull to Dazzling: How Creativity can Boost Your B2B Marketing Results
Creativity is often seen as a key ingredient for B2C marketing campaigns, but the truth is that it’s just as important in B2B marketing. In fact, it might be even…
Brand Storytelling: 6 Tips to Build a Brand that Stands Out
Today I’m excited to share 6 tips to build a brand that stands out. You don’t want to miss this! Building a brand that stands out in today’s crowded marketplace…
10 Questions: Choose the Right Copywriter
You know the importance of great copywriting, but how do you choose the right copywriter? Your copy helps you connect with your target audience, share your brand story, and ultimately…
Values to Vision: Creating a Content Strategy to Build the Best Company Culture
Organizational culture is the foundation of your company. It can inspire employee loyalty and attract top talent (or repel it), help communicate your brand vision, and ultimately effect your bottom…
War of the Words: Copywriter vs Content Writer – Which One is Right for You?
The need for quality content has become more important than ever. With so many different types of content out there, it can be difficult to know which one to use…
How to Improve the Value of Your Content
Does your content suck? It might, but I mean that in the kindest, most professional way possible. Hang with me, we’re about to improve the value of your content and…
AI Writer: How AI Tools Can Transform Your Content Strategy & Boost SEO
If you’re like me, your LinkedIn feed is brimming with articles and podcasts about the future of AI in marketing. As a copywriter myself, I have to admit this new…
Blogging for Business: 5 Blogging Tips for 2023
I have some very actionable blogging tips for you today. Blogging is a powerful (aka kick-ass) form of organic, free marketing for your business. Whether you’re looking to grow your…