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OfficeSpace Software Solutions Website Copy Revitalization Partnership

OfficeSpace is a world leading B2B SaaS company simplifying workplace management with the tools and insights businesses need to create a better place for everyone, wherever work happens.

Utilizing their established voice and tone guides and their messaging and persona decks, I collaborated with their in-house team over several months to revitalize their products and solutions website copy, while maintaining brand consistency, completing several other conversion-based content projects along the way.

  • Website Landing Page Copywriting
  • SEO-Optimized Copywriting
  • Short-Form Sales Copy and CTAs
  • Email Marketing Copywriting
  • PDF and One-Pager Copywriting

Project Goals

  • Refresh the current website copy to clearly reflect brand while connecting to target personas.
  • Improve SEO ranking in Google and search engines.
  • Drive website conversions.

Process

  • Completed comprehensive competitor research and environmental survey.
  • Partnered with the Director of Marketing and the Senior Manager of Content and Communications/SEO Strategist to deliver top-performing product and solution copy across the website that reflected brand ethos.
  • Utilized data-driven metrics from Google Analytics, Clearscope, and HubSpot to measure and increase click-throughs and conversions.

Results

  • Completed over 20 different copy projects in six months across marketing touch-points.
  • SEO-ranking scores increased 20-30% on revitalized website pages.
  • The new copy is more outcome-focused, consistent, and value-driven to support potential client curiosity and drive client acquisition.

“Kristy has written effective content for a variety of ongoing projects including website copy, landing pages, one-pager PDFs, and newsletters for OfficeSpace. She was quick to understand our unique industry and nailed the voice and tone to speak to our target audience. She consistently delivered high-quality content–often with quick turn-around times and was responsive to briefs, feedback, and communications. Overall Kristy is a pleasure to work with and I wouldn’t hesitate to work with Kristy again!”
– Nick Mason, Director of Marketing, OfficeSpace Software