Survive together, or die.
The Stars In Their Eyes Book Launch Campaign
The Stars In Their Eyes is a queer sci-fi novel which debuted to the world in the fall of 2022. As a debut author, Kristy Gardner had yet to establish a presence in the sci-fi book scene and she lacked the brand identity that would help her make an impact.
In six months I drafted and executed a launch strategy to effectively launch her book, developed a clear and effective presence on Instagram, Twitter, and TikTok, and drove book sales.