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The Stars In Their Eyes Book Launch Campaign

The Stars In Their Eyes is a queer sci-fi novel which debuted to the world in the fall of 2022. As a debut author, Kristy Gardner had yet to establish a presence in the sci-fi book scene and she lacked the brand identity that would help her make an impact.

In six months I drafted and executed a launch strategy to effectively launch her book, developed a clear and effective presence on Instagram, Twitter, and TikTok, and drove book sales.

  • Creative Writing & Direction
  • Brand Strategy & Clarity
  • Editorial & Advertorial Writing
  • Website Landing Page Copywriting
  • Email Marketing Design & Execution
  • Email Marketing Copywriting
  • Social Media Copywriting & Engagement
  • Editorial Calendar & Coordination
  • PR Writing & Liaison
  • Influencer Outreach & Partnership
  • Interviews & Research

Project Goals

  • Establish brand voice, tone, and consistent look, feel, and messaging across channels.
  • Increase brand awareness and audience engagement.
  • Solidify brand presence in the SFF and horror book community.
  • Drive sales.

Process

  • Owned conception and development of launch campaign from end to end, prioritizing the rollout through phases 1, 2, and 3.
  • Developed complex editorial calendar across all brand touch-points for long and short form content including website, newsletter, Facebook, Instagram, TikTok, Goodreads, Storygraph, Discord, and press releases.
  • Composed synopses and sell sheets to supporting rights acquisitions across media.
  • Effectively communicated and coordinated with publishing house, influencers, book review sites, podcast hosts, trade professionals, bookstores, and other key stakeholders.

Results

  • Led social media coverage and PR opportunities to digital audiences of over 200,000.
  • Produced over 500 original pieces of promotional, sales, and editorial content for The Stars In Their Eyes.
  • Grew newsletter list by 400%, open rate to 45.7%, increased CTOR to 12%.
  • Facilitated daily engagement strategy and content production with publishing team to organically grow Kristy Gardner’s digital audience from 4000 to 8500 in 6 months.
  • Ranked #2 in primary category listing on Amazon.